More than Just a Freelance Writer & Digital Marketer
I am a world traveler always living outside of my comfort zone, pushing my boundaries, continuously learning, discovering and smiling at the beauty of the world. I have been to over 50 countries (and counting) and lived in over 10 of them.
I am a distance runner, intuitive runner, and Boston Qualifier. I also enjoy walking, biking, swimming, hiking, and 5Rhythms.
I love cats. I’m a tree-hugger and nature-fanatic who lives for beautiful views, yet I’m also a city girl who admires beautiful architecture and gets inspired by people-watching. I heart red grapes, pineapples, pomegranates, broccoli, and chocolate sorbet.
I currently live in San Francisco.
Portfolio
What I believe about freelance content writing
I have some strong beliefs about the type of digital marketing and content writing that I do:
Great writing is about creating trust and connections:
That comes from understanding what your audience needs—the challenges they’re facing and the problems they want to solve.
People want to do business with others who share similar values
These grow from the things that make your business unique—not just your products and services, but your brand, tone, approach, ideas, and perspective.
Bringing together reader needs with business values in a simple way is essential:
Good content respects the audience—it informs, educates, and builds your authority.
Business is complex, but attention spans are short:
That means simplicity is key—breaking down involved topics into easily understandable steps, providing context, and guiding the reader.
My freelance writing skillset I’ve developed several useful skills that guide my B2B content writing:
You’re investing in content marketing because you want to bring people to your website so they will buy your products and services. Strong writing goes a level deeper—it looks beyond a purely transactional relationship to the things that improve the customer experience—listening, understanding, solving, and supporting. Successful content makes people feel good, and that’s a very powerful incentive.
Simplifying complex topics.
I enjoy working on involved, difficult-to-understand concepts and breaking them down into easily digestible, jargon-free, bite-sized chunks.
Writing for people, optimizing for search engines.
I provide on-page search engine optimization (SEO) as standard, and combine that with writing that engages your audience.
Creating readable content
I use descriptive headings, white space, short paragraphs, lists, examples, quotes, and formatting to signpost content and make it easy to understand, and read.
Supporting content with facts, quotes, and statistics
I don’t tend to write opinion pieces—almost all of my content builds upon and extrapolates from facts, figures, best practices, analysis, research, quotes, and statistics.
Using a friendly and authoritative tone
My normal writing style is “Expert Friend,” which involves speaking directly to the reader in a familiar and understandable tone, while making key points in a direct and accessible way. And it works all the time.
Caring about our relationship
I want to make working with me a pleasure, so that means meeting my deadlines, being adaptable, keeping you up-to-date, billing fairly, offering my suggestions and expertise, and ensuring there are no surprises.
